Our story

Small-town values, timeless design.

Katie is the designer and founder behind Sydney George. She grew up in Gore, at the bottom of New Zealand, and now designs every piece from Central Otago.

“I just love it all.”Katie, founder

My background is in design and interior styling, but my real passion has always been for the different, the unique, the mysterious and the quietly confident. Fashion, art, architecture, interiors, op-shopping, all things creative.

Creatives are their own kind, and Sydney George has been curated from these passions. It's my third child.

Growing up in a small town means community comes first, and that shapes how this brand is run. Sydney George takes timeless, classic, luxurious bags and brings them into the modern age, drawing on the past, present and future.

Our leather handbags are designed to be passed through generations, and loved for their story.

Katie

How we got here.

OamaruFive years building a home staging business.
Central OtagoA move to Central Otago, and a plan to start something new.
July 2025Sydney George launches with the Diana handbag.
October 2025The Cameo, Balmoral and Kensington join the Diana.
July 2026The first silk scarves: Laurel Wreath and Fleur de lis.

Made with the next generation in mind.

Responsibility

Leather, sourced with care.

We design in Central Otago and partner with a manufacturer who sources top quality leather and holds itself to ethical and environmentally responsible standards, for its people and its practice.

Giving back

Dementia New Zealand.

Our charity of choice. With your support, we make an annual donation, for present and future generations.

Our vision

Statement pieces on a global stage.

For the modern, confident and refined person who embodies sophistication. Something unique for every event, and everything in between.

Shop the handbags